THE first TV ad highlighting John Smith’s sponsorship of the Grand National is set to hit the small screen.
The new ad, which will be shown on Racing UK, on screens at Aintree from April 12 to 14 and on YouTube, will dovetail with outdoor activity brand owner Heineken has run since John Smith’s sponsorship of the Grand National began in 2005.
“This is a great addition to the marketing mix that we have employed over the years to leverage our sponsorship of the Grand National and for the first time we have created an ad around our racing platform,” said senior brand manager Karen Crowley.
