Beer group sponsors new guide
THE Campaign for Real Ale has released its latest Good Beer Guide, cementing its relationship with the Society of Independent Brewers in the process.
The CAMRA Good Beer Guide 2012 marks the first time that the publication has been sponsored by SIBA.
SIBA chief executive Julian Grocock said the partnership is “a natural fit”.
“Without CAMRA, SIBA members would surely not be enjoying sales growth well ahead of the overall market for their diverse, flavoursome ales,” said Grocock.
“Sponsorship of the Good Beer Guide is a way for us to show our thanks for CAMRA’s support.”